Reading Lists

6 Strategic Imperatives for CMOs in 2024

The ways of marketing have changed tremendously in recent years. CMOs need to stay updated with the latest trends and make better strategies to survive and thrive in a challenging market.

5 Ways to Maximize the Value of Your MarTech Stack

When the marketing and sales teams are aligned, they can do wonders. This need for alignment is also essential for a good customer experience.

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5 Gen Z Marketing Strategies to Implement in 2024

Brands that provide a platform for connecting people and building a community get more support from Gen Z than brands that only focus on themselves.

8 Influencer Marketing Statistics & Benchmarks for 2024

Explore the eight most recent influencer marketing statistics in this post that tell us more about the most popular influencer marketing platforms.

How Customer Intelligence Impacts Customer Journey and Delivers Exceptional CX

Great digital experiences, personalized services, customer support with improved human connection, and a lot more can add value to the customer journey.

Why Data Is Fundamental for Today’s Marketing

Data in marketing has changed traditional marketing techniques for the better by reducing guesswork.

From Humble Beginnings to a Global Brand: Lessons in Branding from Nike’s Phil Knight

By creating a strong logo and brand identity, building a community around your brand, innovating and adapting to changing market conditions, and telling a compelling story, you too can build a successful and enduring brand.

How to Drive Customer Engagement in a Post-Pandemic World

Customer experience plays a major role in deciding the success of a company irrespective of the industry.

5 Social Selling Strategies for eCommerce Success in 2024

Many eCommerce businesses are successful in reaching customers and satisfying them. Effective use of social media plays a major role in that.

7 Tech Blogs Every Content Creator and Marketer Should Follow

Having quality tech and business news under your belt will prepare you for the tech-savvy world.