Reading Lists

Branding

6 Strategic Imperatives for CMOs in 2024

The ways of marketing have changed tremendously in recent years. CMOs need to stay updated with the latest trends and make better strategies to survive and thrive in a challenging market.
Growth Hacking

8 Influencer Marketing Statistics & Benchmarks for 2024

Explore the eight most recent influencer marketing statistics in this post that tell us more about the most popular influencer marketing platforms.

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Branding

Brand Authenticity: Why It Matters and How to Achieve It

Authenticity stands out as an emblem of confidence and connections in a time when consumers are inundated with selections and knowledge. Authenticity is a...
Marketing Automation

5 Ways to Incorporate Social Proof in Your Marketing Campaigns

Before purchasing a product, people look at reviews on search engines like Google and Amazon. Explore 5 ways to incorporate social proof in your marketing campaigns.
Analytics

5 Housing Market Predictions in the Current Fiscal

The housing market will continue to cool off, house sales will decline, and home prices and mortgage rates will continue to climb.
Branding

5 Marketing Strategies to Boost Sales

Marketing and sales work together to help the growth of any business. Marketing takes care of the outreach and targeting, while sales convert the potential leads into customers.
Growth Hacking

Content Marketing as a Growth Hacking Strategy

Businesses are continuously searching for new and creative ways to expand and maintain an advantage over their competitors in the quickly changing digital world....
Growth Hacking

Psychology of Sales: 5 Ways to Understand Your Buyers Better

The psychology of sales is all about sales professionals understanding the psyche of their target customers to sell their products and services.  Using the...
Branding

Future of Branding: Trends to Watch in the Coming Years

To stay ahead of the curve in the ever-evolving world of marketing and advertising, flexibility is essential. The future of branding promises to be...
Marketing Automation

How Customer Intelligence Impacts Customer Journey and Delivers Exceptional CX

Great digital experiences, personalized services, customer support with improved human connection, and a lot more can add value to the customer journey.

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