Reading Lists

Branding

The Future of Storytelling: AI and the Evolution of Brand Narratives

The future of storytelling belongs to the collaboration of humans and machines. By using the power of AI, it will be possible to tell more engaging, relevant, and impactful stories.
Growth Hacking

The Fine Line Between Organic and Forced Viral Marketing

A viral marketing campaign should always be authentic to the brand's values and must resonate with the audience at the human level.

Sponsor Content

Conversion Rate Optimization

How to Develop Your Influencer Marketing Strategy to Succeed in 2024

Influencer marketing has quickly become popular among brands. Unlike older times when only celebrities were considered influencers, this marketing is now driven by social media influencers coming from all walks of life. 
Growth Hacking

Scrum and Kanban for Marketers: Which Agile Framework Is Right for You?

The choice between Scrum and Kanban will depend on the requirements of your team. If marketing projects are well-defined with clear deadlines, nothing is better than Scrum's structure.
Branding

AI’s Role in Crisis Communication

AI is the future of crisis communication with its advanced real-time monitoring, actionable insights, and automated responses.
Branding

Why Clever Logo Designs Are Taking Over the Creative World

The surge of interest in clever logo designs reflects a broader shift in branding. Audiences crave authenticity and creativity, and brands that deliver on these fronts stand out.
Growth Hacking

The Agile Manifesto for Marketers

With agile marketing principles in place, you can change your approach to allow for a more responsive, collaborative, and customer-focused team.
Analytics

5 Housing Market Predictions in the Current Fiscal

The housing market will continue to cool off, house sales will decline, and home prices and mortgage rates will continue to climb.
Conversion Rate Optimization

The Psychology of Conversion: Behavioral Science in CRO

Integrating behavioral science into your optimization strategy will give you a significant edge in converting more visitors into loyal customers.
Mobile Marketing

How Leading Brands Are Winning with Location-Based Marketing

Leading brands are tapping into the power of geo-targeting, geofencing, and location analytics to boost foot traffic, increase sales, and strengthen customer relationships.

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