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Retail Bank Media Networks: Monetize Customer Data with Personalized Offers and Advertising
Did you know that while 81% of adults have a bank account, there is a 36% reduction in branch visits? Interestingly, online and mobile transactions have surged 121%.
This shift creates a massive opportunity!
By leveraging zero and first-party data, your bank can tap into the booming retail media network industry—projected to hit $110 billion by 2026, with profit margins up to 90%.
Explore this strategic opportunity to create a profitable media business and offset potential revenue shortfalls in traditional retail banking business.
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