White Paper

Retail Bank Media Networks: Monetize Customer Data with Personalized Offers and Advertising

Retail Bank Media Networks: Monetize Customer Data with Personalized Offers and Advertising

Did you know that while 81% of adults have a bank account, there is a 36% reduction in branch visits? Interestingly, online and mobile transactions have surged 121%.

This shift creates a massive opportunity!

By leveraging zero and first-party data, your bank can tap into the booming retail media network industry—projected to hit $110 billion by 2026, with profit margins up to 90%.

Explore this strategic opportunity to create a profitable media business and offset potential revenue shortfalls in traditional retail banking business.

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