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Marketers and GenAI: Diving into the Shallow End

A July 2024 survey of 300 marketers revealed 75% are using Generative AI, more than those in IT roles. But many are leveraging it only on a surface level. The cause? An inadequate grasp of GenAI’s potential.
This can be further subdivided into 4 individual hurdles. Explore this report to recognize and leap each hurdle by effectively utilizing GenAI.
Transform your marketing strategy with the 3 phases of GenAI implementation, plus more.
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