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5 Ways to Incorporate Social Proof in Your Marketing Campaigns

The majority of individuals are cautious about testing a new product or brand first. However, watching others use it gives them more self-assurance to purchase or begin a free trial.

Simply said, this is an instance of social evidence. Any firm may use social proof as a potent tool to boost its brand reputation and spur growth. We usually consult our friends and families before going out to dine or choosing a vacation destination, which is an example of how social proof operates all around us.

Before purchasing a product, people look at reviews on search engines like Google and Amazon. Also, before making a final purchase decision, nearly 97% of consumers examine product reviews. 

Read on to explore 5 ways to incorporate social proof in your marketing campaigns.

1. Partner with Influencers and Experts

B2B and SaaS businesses work well with marketing techniques like case studies, product recommendations, and testimonials. When using a successful digital marketing plan to promote your SaaS product, SEO is essential. 

SaaS, B2B, and B2C businesses can also benefit from the impact of specialized influencers and subject matter experts. On social media, these authorities/influencers have amassed a devoted following. However, SaaS and B2B businesses must be more strategic than B2C brands by forming alliances with renowned experts and influencers. Neil Patel is a prime example of an industry influencer expert who offers advice on a variety of SaaS/B2B goods. 

2. Share Results from Customer Surveys

You can use the power of social proof and the wisdom of the crowd by sharing the results of consumer surveys. Imagine that you conducted a brief poll or survey to get user feedback on your goods or services. Customers often engage when participating in polls and customer surveys.

Netflix is an excellent example of a company that uses the feedback loop with customers to customize its content. The show, Stranger Things, averaged 14 million adult viewers when it first debuted in 2016. By the second season, the average audience had climbed to 18 million, making it one of the most-liked shows on the network. 

3. Promote Referral Programs

Referrals are crucial because they let potential customers know that a renowned person has already tried the product or service and is happy with it. So how do you use recommendations to build social proof for your company? A referral scheme, then, makes use of social evidence on its own.

Make sure your referral program is quick and straightforward. Successfully referred customers don’t want to wait a lifetime for you to deliver on your promise. The top referral programs usually give rewards to both the referrer and the referral. Create a dual-sided reward scheme as a result of your referral campaign.

4. Share Important Milestones

Milestones draw on social proof and the wisdom of the people. By sharing milestone data, you may demonstrate your accomplishments. To make the numbers more understandable to the typical individual, use percentages. 

The productivity tool, Slack is quite good at doing this. The Slack team not only makes key consumer metrics visible but also incorporates customer success stories into its website. For instance, demonstrating user growth year over year can encourage other prospects to investigate the hype.

5. Leverage User-Generated Content (UGC)

One of the most effective ways to provide social proof, particularly on social media, is through user-generated content (UGC). You may increase trust and authenticity among your audience and make use of relationships outside of your network by encouraging them to submit material that is relevant to your business. 

In order to advertise new goods, promotions, and awards, GoPro is a great example of a company that makes use of user-generated content inside its brand community. GoPro has mastered user-generated content (UGC), from supporting space jumps and working with Marriot Hotel guests to collaborating with hundreds of influencers to create fresh videos. 

Wrapping Up 

Social proof increases brand legitimacy and trust, improves search engine rankings, and lowers total marketing costs. Use social proofing techniques including recommendations, client testimonials, influencer marketing, case studies, accolades, and trust badges.

But before implementing any new strategies, determine which social proof channels and types will work best for them. When leveraged correctly, it can be the growth engine you need to apply to your marketing strategy to move your business or brand to the next level and boost conversion rates, sales, networks, and customer loyalty.

Smriti Rajan
Smriti Rajan
Smriti Rajan comes from a political science and literature background, having an immense passion for writing across varied topics. She has written several articles and blogs for diverse audiences worldwide. She has produced several research publications, policy frameworks, and opinion pieces for think tanks, government institutions and corporates. Alongside this, she writes for a large Fortune 500 clientele and is a key contributing writer for Wikistrat on their EMEA desk. Currently, she resides in India.

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