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5 Ways to Drive Sales Using Instagram Shopping

For years, Instagram has served as the standard medium for visual storytelling. E-commerce companies typically endorse Instagram when discussing the social media platform.

Instagram has sparked hundreds of millions of sales, whether you are marketing, growing an audience, or doing both. The option to instantly view pertinent information, including product descriptions and pricing, with a single click without ever having to leave the Instagram app gives customers an even better chance to connect with the brands they love.

Additionally, shoppable posts instantly connect to the related product pages on your website once a consumer has decided which item to buy, allowing them to swiftly add the item to their shopping cart, check out, or simply browse the rest of your catalog. 

To leverage Instagram shopping, here are 5 effective ways to drive sales. 

1. Authenticating Your Instagram Business Account via Meta

Your Meta product feed is pulled through via Instagram, and BigCommerce’s Channel Manager makes it easy to link your store to Meta. You will be directly taken to this following stage by the product. Instagram learns about your products in this way. For Instagram Shopping, select the product catalog you want to sync with Instagram.

2. Uploading and Tagging Product Photos

Once you’ve finished setting everything up, upload a photo as usual. The choices to tag individuals and things are now available on the caption page. To tag things, choose “tag products” and tap on the image as you would to tag a person. Type the name of the item in the photo into the search bar. Move the tag on the image to the proper location after choosing the item you want to tag. Instagram will import all Facebook product catalog details, including a link to your website from the image.

3. Instagram Feed Post Shopping

Followers can learn about new (and recently released) products by reading Instagram feed posts. They can quickly convert from inspiration to purchase by including a direct channel. After Instagram Shopping is configured, you can tag as many as five products in single image and video posts. If you wanted to tag both the originator of the user-generated content and the product they used, this would be useful. Shoppable feed posts may be tremendously powerful for any size business.

4. Measuring Instagram Shopping Success

Do you want to see outcomes that are comparable to the figures and tales above? You must learn how to track the effectiveness of your Instagram Shopping tags. To achieve that, go to your site and click through on Instagram Shopping as well as Instagram Analytics beneath your post analytics.

5. Promoting Products on Instagram Stories

Instagram reports that more than 300 million accounts are now using stories daily and that users are quickly embracing Instagram Stories as a new platform for connecting and communicating visually.

According to a recent poll, individuals frequently watch stories to learn more about new items that are relevant to them, get an inside look at things they already like, and remain up to date with businesses they are interested in. Instagram shopping posts are a fantastic way for businesses to promote their catalog and increase sales. Promoting goods from brands you collaborate with will open a world of possibilities for creators and influencers. 


Simply said, Instagram shopping postings facilitate online shopping for users. When it comes to attracting new clients and increasing traffic, Instagram Shop is a game-changer. Direct product tagging allows creators and businesses to provide a seamless buying experience.

Smriti Rajan
Smriti Rajan
Smriti Rajan comes from a political science and literature background, having an immense passion for writing across varied topics. She has written several articles and blogs for diverse audiences worldwide. She has produced several research publications, policy frameworks, and opinion pieces for think tanks, government institutions and corporates. Alongside this, she writes for a large Fortune 500 clientele and is a key contributing writer for Wikistrat on their EMEA desk. Currently, she resides in India.

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